How Agencies Resell Yelp Lead Management in HighLevel
September 9, 2026 · the WarmReply team
An agency running HighLevel sub-accounts for local service businesses can install WarmReply at the agency level and turn on Yelp lead management per client. WarmReply bills the agency $49/month per sub-account through HighLevel’s marketplace billing, and the agency is free to price the service to its own clients however it chooses, bundled into a retainer or billed as a line item.
Where does WarmReply sit in an agency’s stack?
Most agencies managing local service businesses already have Yelp Request a Quote clients whose leads live nowhere but the Yelp app — invisible to the CRM, invisible to whatever reporting the agency does for the client. WarmReply is the Yelp leads integration for HighLevel: it puts those Request a Quote conversations into HighLevel Conversations as contacts, with job type, location or ZIP, requested dates, and the customer’s own words landing as custom fields. Once that’s true, everything else the agency already built in HighLevel, pipelines, workflows, reporting — can see Yelp leads the same way it sees every other lead source.
What does setup look like across multiple client accounts?
Per sub-account, WarmReply’s onboarding is a self-serve guided wizard that takes about 15 minutes, with a checklist that verifies itself as each connection goes live. That per-account time matters when an agency is doing this across ten or twenty clients, there’s no custom integration work repeated per client, just the same 15-minute wizard run once per sub-account. The transport underneath is Yelp’s official Zapier integration, and a free Zapier account is enough per client; Yelp currently covers the Zapier task volume for Yelp Leads workflows (up to 500,000 tasks a month), so most clients won’t hit a Zapier bill from this at all.
How does pricing work for the agency versus the client?
HighLevel bills the agency $49/month per sub-account with Yelp lead management turned on — that’s WarmReply’s one plan, with a 14-day free trial per account. What the agency charges its own client for that is entirely up to the agency; WarmReply doesn’t set or cap that price. A common pattern is folding it into an existing monthly retainer as “Yelp lead sync included,” which avoids a separate line-item conversation with the client altogether.
What do clients actually see change?
Two things, mainly. First, every Yelp Request a Quote lead shows up in the same HighLevel inbox as their Facebook, website, and referral leads, no separate app to check. Second, if the business has a team member who still replies from the Yelp app out of habit, that reply syncs back into the same HighLevel conversation, tagged “via Yelp app” with that person’s name, so nothing in the thread history goes missing just because someone answered from their phone instead of the CRM.
What should an agency tell a client about limitations up front?
Two honest ones are worth setting expectations on before selling this in. Existing Yelp conversations aren’t imported — sync starts with the next new lead or message after the connection goes live, so anything already open on Yelp stays on Yelp. And HighLevel workflows can tag, assign, notify, or create an opportunity off a Yelp lead, but they can’t send the actual reply through the Yelp channel, that has to come from a person or from WarmReply’s optional instant greeting, because HighLevel doesn’t allow standard messaging actions on a custom channel like this one.
Does this work if a client has more than one Yelp page?
Yes — a client with multiple Yelp business pages under one HighLevel sub-account gets each page’s leads routed correctly without extra setup per location, which matters for multi-location clients an agency already manages under a single sub-account.
For the details of how the Zapier connection and HighLevel routing work together, see how WarmReply integrates Yelp with HighLevel.
WarmReply is $49/month with a 14-day free trial, install it from the HighLevel marketplace.
Install WarmReply — 14-day free trial Pricing: $49/mo, unlimited leads More posts